TAM, SAM and SOM: a practical guide for early-stage founders
Market sizing is one of the quickest ways to show discipline in your pitch — and one of the easiest places founders slip.
Raise faster with clear matches, warm intros and real feedback
Cold outreach doesn’t work. This is the smarter way to reach early-stage investors that are the right fit for you.
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Angel networks, syndicates, and VC funds
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Investor matches on average
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Find, compare and apply to angel networks, syndicates and early stage VC funds
At ThatRound, we're on a mission to bring the whole early-stage fundraising market into one place for founders.
A curated platform of 300+ angel networks, syndicates and early stage VC funds.
Find the investors that fit your sector, stage and the key details that matter.
Get in front of investor matches and save 100s of hours on research, outreach and applications.
Why join ThatRound?
Because fundraising is messy and time-consuming. We're bringing the UK's early-stage market into one place, helps you focus on investors who fit, and makes it easier to move forward with warm intros, clear comparisons and real feedback.
How it works
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Makes your first impression count
Upload your deck for our AI analysis to spot gaps and surface the data investors care about most — structuring it clearly so relevant signals aren’t missed.
Removes the guesswork from raising
Our AI-driven matching across startup and investor data surfaced genuine alignment, so you know exactly where to focus your time and which conversations to avoid.
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Gives warm intros and helpful feedback
Apply to angel networks, investor syndicates and VC funds that are ready for warm introductions via ThatRound, and get feedback on any declines.
Hear from the startups using ThatRound
Partnership Manager, Hartley Ultrafast
"We closed our pre-seed round in just six weeks through ThatRound. The platform is easy to navigate and keeps the whole process structured and transparent.
Brad and the team were hands-on throughout, from investor introductions to advice on marketing and even helping us with media outreach. It really felt like having an extended part of our own team during the raise.
Highly recommend if you’re looking for a smart, human approach to fundraising."
Brad and the team were hands-on throughout, from investor introductions to advice on marketing and even helping us with media outreach. It really felt like having an extended part of our own team during the raise.
Highly recommend if you’re looking for a smart, human approach to fundraising."
Co-Founder, Songbox
After doing a few hundred outreach mails for a pre-Seed round and getting the kind of standard 1% engagement rate to pitch, we discovered Thatround and tried it... within two weeks we had four pitch calls, and more going in the diary.
A great system to use and acts like a warm intro...and that's the best kind of intro!
A great system to use and acts like a warm intro...and that's the best kind of intro!
Co-Founder, GrowthEX
The platform was very easy to use and made the whole process rather enjoyable. We signed up for ThatRound to support our pre-seed funding round for GrowthEX. Having struggled to find Angel investors before, I thought the solution offered by ThatRound would be ideal.
It lived up to my expectations and connected me immediately with various Angel syndicates and potential investors. The platform was very easy to use and made the whole process rather enjoyable. I would definitely recommend ThatRound for any founders looking to secure early-stage funding.
It lived up to my expectations and connected me immediately with various Angel syndicates and potential investors. The platform was very easy to use and made the whole process rather enjoyable. I would definitely recommend ThatRound for any founders looking to secure early-stage funding.
COO & Co-Founder, Meaningful Planet
Raising early-stage capital usually means endless pitch forms, data rooms, and repeating the same information to different investors. This platform massively simplifies that. Everything is centralised, well-structured, and saves a huge amount of time and admin during a raise.
Clear process, professional team, and genuinely founder-friendly. Would highly recommend to any startup going through a funding round.
Clear process, professional team, and genuinely founder-friendly. Would highly recommend to any startup going through a funding round.
Co-Founder, Bruusta Kombucha
The platform is easy to access and apply through.
We were able to connect to a number of investor opportunities that would have otherwise been hard. The investor groups responded quickly which is not often the experience if you go direct.
We were able to connect to a number of investor opportunities that would have otherwise been hard. The investor groups responded quickly which is not often the experience if you go direct.
COO, Ranking Copilot
The experience has been great so far.
They helped us restructure and improve our pitch deck, and they are very responsive. We are hoping to raise money in this round, and the experience has been very positive overall.
They helped us restructure and improve our pitch deck, and they are very responsive. We are hoping to raise money in this round, and the experience has been very positive overall.
CEO, The Modern Builder
Perfect platform for me as raising for the first time.
Great feedback from the team to strengthen our deck. Easy to set up and love the list of VCs I can now reach out to.
Great feedback from the team to strengthen our deck. Easy to set up and love the list of VCs I can now reach out to.
Founder & CEO, Somata Labs
ThatRound has solved a major pain point for early-stage founders. There are so many services that promise the world but deliver very little real value - whereas ThatRound's simple filters and one-click application process genuinely remove the legwork of figuring out who's worth approaching.
Looking forward to continuing to work with Brad and the team!
Looking forward to continuing to work with Brad and the team!
CEO & Co-Founder, Neural Voice
Love the platform, makes it incredibly easy to see potential investors across the UK and understand other start-ups experience with them.
Managed to have a number of great conversations with investors and looking to hopefully secure some through one of them! Great platform, worth a try!
Managed to have a number of great conversations with investors and looking to hopefully secure some through one of them! Great platform, worth a try!
Co-Founder, weServed
As a Founder seeking investment we have spent a lot of time and indeed money resulting in ‘zero’. Then Bradley reached out and he was the first platform owner ‘not to sell his services to us, provide us with honest feedback and indeed advise us that raising more investment would be a ‘challenge!’. So we accepted his challenge and within twelve hours of approving our pitch we are already in comms with two potential advisors. Have we raised yet? ‘No’ but Bradley and ‘ThatRound’ have delivered so far, now it’s up to us to achieve a successful conclusion. Would i recommend ‘ThatRound?’ - yes, absolutely!
Founder & CEO, we-swap
We have been on a merry go round of brokers promising to deliver investment only to find out that they cannot deliver anything. We have been strung along by VC funds as well as family offices. When we thought that we were at a complete dead end Bradley contacted me and persuaded me to give his platform a go. I can only say we should have have done this 12 months ago. We have put out pitch deck into 6 different angel networks and been approved to pitch within 2 weeks. The guys that declined us also give us feedback as to why, this is so valuable a startup business requiring funding. I could not recommend this platform highly enough.
Co-Founder & CEO, Qoro
Brad is a well connected individual who performs some startup validation and assurance for other angel groups.
I recommend working with ThatRound as a vehicle for introductions to angel groups.
I recommend working with ThatRound as a vehicle for introductions to angel groups.
CEO, Volta Hydrogen
Using ThatRound was a seamless experience from start to finish. The platform was simple to navigate, efficient, and provides a transparent view of the fundraising process.
It made it easy to understand where we stood, helping us stay informed and prepared throughout.
It made it easy to understand where we stood, helping us stay informed and prepared throughout.
Founder & CEO, eyeora
As a startup, I found ThatRound to be both easy to use and highly effective. The platform is intuitive, straightforward, and makes it simple to get up and running quickly.
It’s clear that the team behind it has focused on usability and real value for growing businesses. Definitely a tool I’d recommend to other startups looking for a reliable solution.
It’s clear that the team behind it has focused on usability and real value for growing businesses. Definitely a tool I’d recommend to other startups looking for a reliable solution.
MD & Founder, DataNeverDies
Very useful platform . Raising funds is difficult . Having one place to bring everything together with contacts embedded is a massive time saver and in terms of time saved the cost is negligible.
I had generated a number of good conversations in significantly less time than other methods such as LinkedIn prospecting.
I had generated a number of good conversations in significantly less time than other methods such as LinkedIn prospecting.
Director & Chief Growth Officer, Peppercorn AI
We came across ThatRound at just the right time.
Through the platform, we were introduced to various investor groups we did not know about — it’s been a great way to broaden our investor conversations. Brad and his team have been very helpful too.
Through the platform, we were introduced to various investor groups we did not know about — it’s been a great way to broaden our investor conversations. Brad and his team have been very helpful too.
Empowering Tomorrows Stories, Today.
ThatRound has been really supportive in my fundraising journey. They are currently helping me navigate the process and have opened the door to a few new ways to access funding that I hadn’t considered before.
The platform feels more personal than others I’ve tried, and the team is proactive in connecting founders with the right opportunities. So far, a very positive experience and I’m looking forward to seeing how these connections develop.
The platform feels more personal than others I’ve tried, and the team is proactive in connecting founders with the right opportunities. So far, a very positive experience and I’m looking forward to seeing how these connections develop.
Founder, Sahara
Great product and service within ThatRound.
I used it for a few weeks now and it is saving so much time!
I used it for a few weeks now and it is saving so much time!
Founder, On The Mend
It's a neat concept - the GoCompare for fundraising, making it easy for founders to look across the different investment platforms and find the one with the right terms to fit their budget (including free) and preference for how they want to raise.
There's even a chance to pitch to an angel syndicate, with lots of helpful feedback so you know what to expect in future.
Would recommend to all founders trying to raise their first, second or later rounds.
There's even a chance to pitch to an angel syndicate, with lots of helpful feedback so you know what to expect in future.
Would recommend to all founders trying to raise their first, second or later rounds.
Founder, Neuro
Incredible platform. Really easy to use and super easy to apply/converse with lots of angel groups/investment firms once you're set up.
They get a really simple overview of your business. Founder is also super helpful! 10/10 recommend.
They get a really simple overview of your business. Founder is also super helpful! 10/10 recommend.
Founder, Ebike GP
A simple and easy to use platform with fast and responsive administration.
Initial response has been positive and I am following up on interest.
Initial response has been positive and I am following up on interest.
Co-founder, 6Percent Wine
As a founder of a wine brand, 6Percent Wine, in an SEIS raise.
ThatRound has been a great platform to connect me with the right groups and also to streamline my application process by allowing various groups of Angels and fundraising services to view my pitch and reach out to me.
This has saved hours of work and admin.
ThatRound has been a great platform to connect me with the right groups and also to streamline my application process by allowing various groups of Angels and fundraising services to view my pitch and reach out to me.
This has saved hours of work and admin.
Founder & CEO, HydroFlow Energy
ThatRound has been an excellent discovery for me as a founder seeking investment. The platform is well designed and intuitive to navigate, making the onboarding process simple and straightforward. As ThatRound continues to evolve, I believe it will become an essential resource in the fundraising ecosystem. I would highly recommend it to any founder looking to streamline their investment search process.
CEO & Co-Founder, Creventa
Great new platform, evolving and growing all the time. Would recommend as one your routes to engaging with investors.
CEO & Co-Founder, Lumo Energy
This is a clever platform that simplifies fundraising for start-ups by linking your profile to multiple syndicates and platforms, who you can choose to whether to connect with and then simply send all pre-uploaded data in one go, saving you a huge amount of time and effort.
CEO & Co-Founder, DAIVID
A brilliant resource to find seed stage investors!
Highly recommended.
Highly recommended.
Founder & CEO, AilArian
The website is well structured, clear, and easy to use.
It's a great idea to have a place where founders can record their experiences with different investors, share reviews, and help to make the experience a whole lot better.
The only reason it's not 5 starts is it needs more content, but that will no doubt come with time.
It's a great idea to have a place where founders can record their experiences with different investors, share reviews, and help to make the experience a whole lot better.
The only reason it's not 5 starts is it needs more content, but that will no doubt come with time.
CEO & Co-Founder, Exact Comms
We used ThatRound recently and have found it to be extremely useful in both potential investor outreach and monitoring how each individual outreach is progressing.
We would highly recommend the platform for any start-up seeking to raise investment and manage the process.
We would highly recommend the platform for any start-up seeking to raise investment and manage the process.
CEO & Co-Founder, CROSSIP Drinks
ThatRound makes it so much easier to access funding options I didn't even know existed before.
Game changing when it comes to simplifying what can be quite a daunting process.
Game changing when it comes to simplifying what can be quite a daunting process.
Founder, Oxford Music
Excellent first experience with Brad and the team at ThatRound.
Looking forward to continuing along the path that they have helped set me and my ticketing sector startup along.
Looking forward to continuing along the path that they have helped set me and my ticketing sector startup along.
Download our pre-raise checklist for UK startups
Thinking about raising? Our guide covers everything you need to have sorted before you get started.
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FAQs
Answers to our most common queries.
Yes, ThatRound features both direct investors such as Angel Syndicates and VCs, as well as partners who can introduce you to investors within their network. Whether you’re finding investors for a startup or looking to expand your reach, ThatRound is your first step to unlocking the entire fundraising market in one central hub.
Currently, ThatRound is designed exclusively for UK startups, with features tailored to GBP and local funding needs. However, some of our funding partners are international, offering opportunities beyond the UK. We’re actively planning to expand ThatRound to other regions soon! If you’re thinking of raising a funding round for your business, sign up for our mailing list using the form below to stay informed about future launches and international availability. We’ll keep you updated as we grow and bring ThatRound to founders worldwide.
It typically takes an hour to fill out and publish your pitch page, but this can vary depending on how prepared your investment pitch is. And if you want to speed this up, our AI pitch page generator can take your pitch deck and reformat it into a pitch page for you. Our matching algorithm uses the information you include in the page so it's best to be as forthcoming as possible so we can match you to the most suitable investors. The good news, is that with ThatRound, you will only need to go through one onboarding and create one pitch page to access multiple investors in one place. Therefore, we recommend taking your time, and completing each section thoroughly to prepare the best pitch possible.
No. ThatRound is specifically built for startups looking to get funding for startup equity through traditional equity investment rounds. That said, many of our funding partners may also offer debt-based solutions, and we recommend getting in touch for our team’s recommendations if you’re interested in exploring debt funding.
ThatRound operates on a modest monthly subscription model, much like a typical enterprise software product. The platform provides far more than just introductions to investors and fundraising services. Our platform supports ongoing relationship management, investment round tracking, and coordination of your funding round through a built-in CRM and investor introduction tracking system. This ensures startups are equipped for sustained success throughout their fundraising journey. For the most accurate and up-to-date pricing, please visit our Pricing page.
