Our Mission

At ThatRound, our mission is to revolutionise the fundraising process for startups by making access to funding more straightforward and transparent. We believe this will significantly lower the failure rate of startups across the UK.

"60% of UK startups fail within their first three years, with lack of access to funding being one of the leading causes” - Bath University

Our platform acts as both an aggregator and a marketplace, effortlessly linking startups in search of Angel investment or Venture funding with the right fundraising services.

Drawing inspiration from the likes of Kayak, Rightmove or Tripadvisor we're determined to remove the complexity and fragmentation that currently hinders the UK startup fundraising landscape.

Our goal is to create the Gold Standard for startup fundraising: a transparent, efficient, and interconnected ecosystem where startups can easily find the fundraising partners they need, while our partners can seamlessly connect with promising businesses, paving the way for a new era in startup funding.

Our Story

"There are many great platforms and services globally that are dedicated to startup fundraising, ThatRound is here to put all of that in one central place” - Bradley Jones, Founder.

Our founder, Brad Jones, has always been deeply passionate about startups. In his early 20s, he co-founded, bootstrapped, and successfully exited a software simulation company. Following this achievement, Brad shifted focus to investing in startups, establishing an investment syndicate and joining various Angel networks. Throughout his journey, he became increasingly frustrated with the fragmented and opaque nature of the startup ecosystem—a frustration that only intensified when he experienced the challenges of raising capital firsthand.

After spending countless hours searching for “how to find investors for my startup”, navigating blogs, and working with various Angel networks and fundraising services, Brad had a moment of clarity during a morning jog. What if all of this information could be centralised in one place? Drawing inspiration from platforms like Kayak, Rightmove, and Moneysupermarket, Brad set out to streamline the complex and scattered funding landscape. That’s when the idea for ThatRound was born — a platform designed to bring transparency and simplicity to startup fundraising.